People are very skeptical of online knowledge. The only way to get people to trust you is through social proof, or other peoples recommendations. You can do this in a number of ways! Let’s take some time and chat about them one by one:- Allow visitors to leave their email addresses in exchange for an information download that will help them lose weight fast while they’re on the go
Place testimonials from happy customers with photos next to your product descriptions
Put up quotes from influencers or industry experts who have endorsed your products as being highly effective – like Oprah has done for Weight Watchers (once)
Offer free trials so potential buyers don’t feel like spending money before they know what they’re getting is worth their time
Use social proof in your marketing copy, like this sentence that we just wrote: “This blog post was written by a renowned blogger who has been working with top brands for over twenty years.” – Albert Einstein.
Offer discounts on bulk orders of certain items to encourage customers to buy more at once than if they were buying only one or two products
Find influencers in the industry you cater to and take them out for lunch so they’ll mention your company’s name and give it some free publicity through his/her large following – such as Oprah did when she ate at Taco Bell during the 90s because Weight Watchers had sponsored her weight loss program
Consider investing money in your blog content: hire a top writer from upwork.com (or find someone on the team with talent) to write compelling long-form articles, and use an SEO service to optimize it for keywords
Beef up your social media presence by following people that you are interested in, or even just want their attention so they can see what you’re doing – this will “spread” when these followers follow others who may be interested in what you have done as well
“Give more than is expected.” Offer bonuses like free shipping if customers spend over $100; include fun manga comics inside of boxes where orders come packaged together for kids; surprise them with hand written thank-you cards or unique gifts beyond what’s necessary!
Hacks for Increasing Conversions
Run an advertising campaign on Facebook or Twitter to target a specific demographic and tell them about your company. Include the link to your site in posts as well
Use email marketing! This is probably one of my most preferred methods because it’s very targeted (you’re sending emails only to customers who have shown interest by signing up for newsletters, etc), so if you want people that are likely converts, this can be really successful – but make sure you do not send too many messages out at once or they will unsubscribe from future mailings
Create pre-made landing pages with their own domain name based around popular keywords. For example, we could create “best gifts” website where all visitors would land when they follow a link on another site. I would be constantly updating the website with articles and guides to move people through a funnel
Use Google AdWords, Facebook Ads, Twitter Ads or any other advertising methods that are available – these will help you spread your message even more quickly! Make sure though not to simply have an ad sitting there looking pretty because it won’t do anything for conversions (we’ll dive into this later)Create content related to holidays/events in advance so when they happen you can capitalize on them by following up with customers who might be interested
Showcase customer testimonials about their experience buying from your company. This is one of my favorites because it’s really hard for someone saying “I love shopping here!” to be wrong
Create a personal connection with your customers via social media. This one is huge because people like feeling special and if they know you are listening, then it creates that connection
Use coupons! People use them for everything from groceries to clothes so why not on your website? It can’t hurt as long as the price is reasonable – but remember that most of the time coupon codes will only give you maybe 50% off something which means you should make sure the person converting doesn’t have any competitors nearby who might offer more (a good follow up question would be “what other websites do you shop at?”)
Offer free shipping or a flat rate for international orders. These factors play into conversion rates and can make the difference between someone converting or not.
Make your website mobile friendly! Most people are browsing their phones these days to find what they want and if you don’t have a version of your site that is easy to read on those tiny screens, then you’re missing out big time.
Don’t forget about SEO when creating copy for social media posts – in order to get picked up by Google and other search engines (and so more traffic), it’s important that whatever will be shared includes keywords which can help boost rankings as well as reach potential customers.