11 Steps to Increase Conversions on Your Website: Conversion Rate Optimization Strategies

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How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business!

Step One: Optimize Your Website for Mobile Devices

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The number of people browsing the Internet from a mobile device has increased dramatically. In fact, it’s estimated that 30% of all users are browsing on their smartphones or tablet devices at any given time. That means if you have an ineffective website design, there’s a good chance your traffic will be cut by more than half! If you want to make sure this doesn’t happen to your business, one thing you can do is optimize your website for these smaller screens and touchscreens so visitors can easily navigate through it without having to zoom in on every page with their fingers. This includes making buttons larger and links easier to tap when they’re using touchscreen devices.

Step Two: Research Competitors’ Websites and Content

What are their keywords?

How do they rank on search engines?

What is the content of their website like? Is it well written, up to date. Good design, or clunky with spelling errors

Step Three: Map out a Plan for Your Website Structure and Design based off Keyword Strategy – Get an idea about what keyword you want your site to be found for in Google Search by seeing which phrases have high competition (i.e., lots of sites targeting those keywords) but low commercial intent–think informational queries that people would type into a search engine when trying to find information on products/services. For example, “does this bed come in twin size?”

 What are the most popular keywords for your company or industry?

Which of those keywords should you prioritize and invest more resources into optimizing, given that they have high commercial intent with a low number of competitors. ?For example, “shoe stores near me” will rank higher than “what is pho”.

Step Four: Map out Your Content Strategy to Support Keyword Research – For each keyword phrase you want to target on your site, list three potential content topics related to that topic along with what type of information would be included in it (i.e., an article about shoes) and how many words it might be (500). You’ll also need to decide if this content will be written by you, outsourced to a writer or agency, or generated via an automated process (i.e., infographics).

Shoes

 What are the most popular keywords for your company or industry?

Which of those keywords should you prioritize and invest more resources into optimizing, given that they have high commercial intent with a low number of competitors. ?For example, “shoe stores near me” will rank higher than “what is pho”.

Step Five: Develop Keyword Research Spreadsheet – Create spreadsheet in Excel® listing all keyword phrases each followed by three potential content topics related to that topic along with what type of information would be included in it (i.e., an article about shoes)

Shoes

 What are the most popular keywords for your company or industry?

Which of those keywords should you prioritize and invest more resources into optimizing, given that they have high commercial intent with a low number of competitors. ?For example, “shoe stores near me” will rank higher than “what is pho”.

Step Six: Prioritize Keywords – Group ‘high’ priority keyword phrases in one list and ‘low’ priority keyword phrases in another. This ranking system can be done by sorting this spreadsheet alphabetically on column B (i.e., from A to Z) based on whether the term appears as an anchor text link OR if it’s mentioned within the meta description.

Step Seven: High Priority Keywords – List the keywords and phrases that are “high” priority for you to optimize, as well as how many of these terms have what percentage of commercial intent with a low number of competitors (i.e., the higher this number is, the more opportunity there is).

Shoes (100%)

 What are the most popular keywords for your company or industry? (0%)

Which of those keywords should you prioritize and invest more resources into optimizing, given that they have high commercial intent with a low number of competitors.?For example, “shoe stores near me” will rank higher than “what is pho”.(100% in this case)

Step Eight: Keyword and Competitor Research –

Conduct a competitor analysis for your top priority keywords to determine what they are ranking on the first page of Google. This is important because you need to know how much work needs to be put into it in order to rank as well or better than those competitors.

Step Nine: On Page Optimization – List out all the different types of pages that exist on your site, including blog posts, product pages, service pages, etc., and identify which ones should have SEO specific optimization guidelines so that visitors can find them when searching online. For example, this post has an SEO guideline for it’s long form content section below (this one).

Step Ten: Meta Descriptions – Write at least 150-word meta descriptions for every page on your site, and write them in a way that can be found by visitors when searching online. This will make it easier to rank higher because the search engine crawlers are looking for this information.

Step Eleven: Social Media – Identify which social media platforms you need to focus on using content marketing strategies that would help grow targeted audiences who could potentially become customers down the road. For example, I’m going with Facebook as one of my main ones here and LinkedIn as another.

By Ethan Devid

Pop culture fan. Zombie enthusiast. Avid twitteraholic. Certified coffee trailblazer. Bacon expert.

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