If you’re unfamiliar with marketing on social media or you want to learn more about how your brand can use these mediums to gain loyal fans and expand its reach, you’ve come to the right place. In this blog post, we’ll dive into 15 of the most useful and effective marketing tips listed by NCR Report Cards that will help increase your brand’s traction and stay relevant in today’s digital age.
Don’t just post your content everywhere, because you never know which social media platform will connect with your audience. Instead, focus on a few key platforms.
If you’re writing about baby animals, for example, it might be more effective to focus on Instagram where baby animals are most likely to be viewed. A quick Instagram post of an adorable picture of a tiny panda that is currently trending would likely go viral and propel your brand into the public consciousness like wildfire! That may not happen if you posted the same content on Facebook or Twitter where it’s less likely people would see it.
1. Be consistent:
Consistency is key – if one of your posts doesn’t do well, no one will trust that the rest of them are worth their time.
2. Use content to engage your followers:
People are more likely to share content they find interesting or useful.
3. Provide quality, relevant content:
If you’re not educating your followers, you’ll run the risk of them losing interest in your brand.
4. Search Engine Optimisation (SEO):
A quick Google search will reveal that over 90% of people decided to visit a website based on search engine optimization (SEO), so it’s not just something that happens organically, but one that needs to be leveraged to get people interested in your brand and see what it has to offer them.
5. Integrating with other platforms:
If you’re not using a tool to promote your content, you’re missing out. Like dedicated blogs, LinkedIn, Twitter and Pinterest all share similar goals – to attract new customers and connect with people who are interested in your industry.
6. Define your target market:
Knowing who your target market is allows you to tailor your content towards them. For example, if you sell products for children, create easy-to-understand content for them and showcase helpful information that’s relevant to kids.
7. Measure your results:
Measuring what works and what doesn’t allows you to shift your tactics in the right direction. The results of this will show you where your brand is losing out and where it’s doing well.
8. Use key phrases:
Key phrases are searched for more frequently than any other, which means that when you’re searching for something, chances are you’re already interested in it. If people find your content interesting, they’ll like it and then share it with their friends or add a comment to encourage others to do the same.
9. Promote your content on other social media platforms:
If you’re not sharing your content across other networks like Twitter, LinkedIn and Pinterest, you’re missing out on a huge opportunity to find new customers.
10. Use hashtags:
Hashtags are used to connect with people who are interested in certain topics. To expand your reach within your target market, use hashtags relevant to the topic matter of each of your posts so that people who also follow these hashtags can see what you’ve contributed.
11. The 80/20 rule:
This rule applies to social media marketing too – 80% of results come from 20% of activities, so repeat your efforts until you get the desired result!
12. Convey your customers’ feelings:
People are more likely to trust someone who can convey their feelings. Use your customers’ words, if you have them, to create a copy that they will connect with because it mirrors the way they feel.
13. Engage with your followers:
Interaction with followers shows that you care about what they have to say, which encourages them to stick around longer.
14. Use analytics software:
This tool will help you learn which of your posts are working and why! It allows you to see which searches brought in the most traffic, where people went before and after visiting your site and what social media sites are bringing you in the most traffic.
15. Set your goal(s) and develop a plan:
Once you know what you want to achieve, you need a plan to get there. Create a set of social media tactics that will help your company grow and gain loyal fans.
I hope that the above information will help your career to develop much faster, so much so that you can be confident in your work!
The information provided is for educational purposes only, and all trademarks are the property of their respective owners. The use of any trade mark in connection with the sale of a product or service does not indicate any association with the trademark owner.
Overall, a social media campaign’s effectiveness happens down to the quality of content being produced. If you’re not producing quality material that people actually want to read, you’re going to have a difficult time converting those who do come across the content into loyal followers or customers. Keep these tips in mind as you develop your plan and put them into action.