Onboarding is the process of making a new user feel welcome and involved in your app or website. It can be a delicate balancing act: providing enough information to get users engaged and providing just enough structure to provide the user with that feeling without turning them off.
This post outlines nine important metrics listed by https://thehitmensite.com/ you can use to analyze your onboarding process and see if it’s doing what you want it to do. Armed with this knowledge, you should be able to tweak your onboarding flow accordingly and boost customer retention rates!
What You Need To Know About Onboarding Processes:
1) Your onboarding flow will help determine whether users stay in your app or leave.
2) There are three types of onboarding processes
Minimalist – simple text instructions that guide users through the app or website.
Standard – well designed and visually appealing. Includes points and progress bars and use of differences between screen sizes (text, images and videos).
Interactive – unique elements such as color changes, movement and interaction with other areas. Users use multitouch gestures to navigate the app or website. It includes sound effects, video sequences and high fidelity buttons (rather than icons).
3) The goal of your onboarding process is to make a new user feel like an old friend as soon as they open your app for the first time.
4) Your onboarding flow should be a good reflection of your app or website. For example, a minimalist flow is suitable for a blog where the user doesn’t need much structure to get going. On the other hand, an interactive flow would be great for an app that lets users choose their own path.
5) You should not use multiple onboarding processes in one app or website e.g., a minimalist one and another using video sequences and sound effects. Choose one and stick with it! The reason is because you don’t want to confuse your users with differing information when they open your app/website for the first time.
It’s important to remember that onboarding processes are not one-size fits all. You’ll want to create an onboarding process that reflects the specific nature of your app or website. The number one rule? Make it short and sweet!
What Is Your Onboarding Process Like?
1) Are you using multiple onboarding processes in your app or website? If so, you should pick just one and stick to it. You don’t want to confuse users by giving them two or more different experiences at the start!
2) Analyze how many screens you have for your onboarding process. The general rule is no more than three screens for a minimalist flow and five for a standard one.
3) What are the challenges you face when trying to optimize your onboarding flow? For example, if people are getting stuck on the very first screen, you may want to change this.
Keep it short! Remember that users have limited attention so keep your onboarding process simple and engaging.
4) You should also consider whether the buttons in your app or website are clear and easy to activate. For example, if the navigation links are unclear or difficult to find, then users are likely to leave. You should try to streamline interactions between elements in your app or website where possible. For example, consider combining two step processes e.g., move forward through the app and look at a video of your product in action at the same time.
5) What type of person clicks on each call-to-action? This can be used to determine which elements in your onboarding process are being clicked on most often by users. For example, you may want to include more emphasis on your “Get Started” page if people are clicking on it more often than any other page within the onboarding process.
6) How much time is being spent on each screen of your onboarding process? Tracking this data will let you know if users are getting bored. If they are, try to make your actions more engaging and eliminate unnecessary steps.
7) You should also analyze how many users click on the “Close” button at the end of your onboarding process. Ideally, you want as few people as possible to hit this button. This means that you’re doing a good job with your onboarding flow and that it’s not overwhelming or underwhelming (i.e., too long or too short).
8) Analyze drop off rates for each step in your onboarding flow. For example, if fewer than 10% of users complete your onboarding process, you should change it. This could be because people don’t understand the purpose behind the first step or because it’s too difficult to follow the instructions.
9) If you use a freemium model then you should analyze engagement levels for each transition between sign-up and free trial. Keep in mind that free trials are meant to entice new users into your app and so if this first stage of your onboarding process isn’t very successful, this will ultimately impact engagement rates and retention rates negatively.
10) You should also track user feedback on your onboarding flow. Keep in mind that you need to be careful with this so as not to annoy or bug users. For example, you could incentivize users to leave their feedback by giving them a coupon code or asking them to take part in an online survey.
11) Finally, it’s important to keep your onboarding process up-to-date. If you introduce new features or changes then update your onboarding pages accordingly. You should also think about adding video explaining new interface elements if they are likely to cause confusion for users.