It can be difficult to know how your website stacks up against the competition. Is it easy for users to find what they’re looking for? Do they enjoy their time on your site, or do they quickly become frustrated and leave? How did this company get so many links from other websites? These are all questions that every business owner should ask themselves when considering how their website compares to others. In this article we will discuss 11 steps you can take to improve the usability of your website and generate more traffic as a result!
The 11 Steps to Website Optimization:
Capture Visitors’ Attention With a Compelling Headline
Use Active Language That Appeals to Your Audience’s Emotions and Desires
Write Captivating Content Using Clear Sentences in an Easy-to-Understand Style
Provide Navigation that Shows the User Where They Are, What They Can Do Next, and How Other Users Have Navigated Your Site.
Make It Easy for Them to Find What They’re Looking For by Including Relevant Keywords Everywhere Possible – Not Just Once or Twice! Ensure they are also used as page titles and headings on your site.
Choose Visuals Wisely; Avoid Cluttering Screens with Too Many Icons
Consider Your Site’s Design; Is it too Complicated or Too Simple?
Make Sure the Fonts Used on your Website are Familiar to User and Visually Pleasing. Avoid using fonts that are difficult to read.
The days of Flash Animations, Overlays, and Popups have come and gone! Be Patient with Users – They don’t want any distractions from their primary task: finding what they’re looking for on your site without being bombarded by a million flashy things at once!
Test Sensitivity across Multiple Devices With Respective Screen Resolutions in Various Locations Via Browser Testing (Mobile testing) Tools such as Google PageSpeed Insights or Pingdom Web Site.
Make sure your site is responsive as well!
Is the Site Too Slow? Load Time Matters, Especially if Your Users Tend to be Mobile or on a Limited Data Plan – This will help you determine how much bandwidth would be needed for average user and what might need to change in order to avoid costly overages from data providers.
Security Concerns: You want to make sure that any content you have publicly available should not contain sensitive information such as customer’s personal addresses, social security numbers, account passwords etc. Be Prepared with Proper Content Protection Measures like SSL Certificates so That Sensitive Information Isn’t Leaked Out into Publicly Accessible Spaces Online.
Is their website too hard to use?
This article strives to provide a list of 11 steps for website optimization. The best way to learn how Website Optimization can benefit your business is through the following:
Is their site too slow? Load time matters, especially if your user’s tend to be mobile or on limited data plan. This will help you determine how much bandwidth would be needed for average user and what might need to change in order to avoid costly overages from data providers.
Security Concerns: You want make sure that any content you have publicly available should not contain sensitive information such as customer’s personal addresses, social security numbers, account passwords etc. Be prepared with proper content protection measures like SSL certificates so that sensitive information isn’t leaked to third parties.
Website Issues: If there are any issues with your site, you want to make sure that they’re fixed in a timely manner and not just overlooked because the issue is minor or doesn’t impact how users interact with content on your website. This will help avoid being penalized for bad user experience such as lower rankings due to poor performance metrics (page load speed, bounce rates etc)
SHOULD WE TELL OUR READERS ABOUT SITE ENGINE OPTIMIZATION?
Make it easy for people to find what they need on your site by creating pages where related information can be found easily and quickly
Optimize images so webpages are faster loading times and use less data than if all of the pictures were uploaded at full size! More info here: How to optimize your images
Add a sitemap to make it easier for search engines and other visitors to find the important information on your website
Consider using schema markup! It’s an easy way of adding structured data that is used by Google, Bing & Yahoo. More info here: How To Use Schema Markup On Your Website
Include web design basics like writing clear headlines, subheadings, bullet points, as well as building good links between pages on your site
Make sure you regularly update content so users will come back often because they know there are new posts waiting for them ;)”