What are origin points? Have you ever wondered what they are and how to influence them for your website? Origin points are the positions of a webpage’s search ranking in relation to other pages on Google. By default, there is an assumption that when someone types in keywords into the search engine, they will most likely find what they’re looking for on page one of the results. However, this isn’t always true as there can be many factors that cause someone to take time before finding what they want. These include people who don’t know what or where to look for certain information, or those who have been exposed to too much advertising and marketing so their guard is up against being sold something again! In this blog post we’ll discuss how to get your website to rank higher in Google and how you can improve the visibility of your content.
what are origin points
going from page one, two, three or four in search rankings
improving visibility by strategizing where we want to be referenced online first, second and third – SEO keywords that people will use before they find us (e.g., “keyword research,” “website audit”) on their own through organic research
using anchor text for links: writing about our blog post inside another article with a link back to it; mentioning other blogs within an article which also have good information others might enjoy as well; linking out to great resources like blogs or websites with quality materials but not necessarily high domain authority
what are the best keywords to use for SEO (e.g., “keyword research,” “website audit”)
how we can be intentional about getting links from a blog post published on our site back out to other related blogs or resources with high domain authority that have great information and value, too
why it’s important not just to get rankings in search engines but also improve visibility by strategizing where we want to be referenced online first, second and third – e.g., at the end of this article I mention some other fantastic bloggers which should help you find more resources if what you’re looking for isn’t here; linking out is one way of making sure people know they’ll also enjoy what you’ve written
what it means to do a “link audit” – in this instance, checking the backlinks from other sources that point to our site and making sure they’re not linking out with bad anchor text (e.g., phrases like “click here”), which can lead search engines such as Google to penalize or lower your rankings for those terms
how we might want to strategically use origin points on posts throughout our blog by encouraging followers of ours to share content through social media channels where possible; if someone who has built up their own following shares one of these pieces of post with their friends, then some portion will also be seeing it indirectly via recommendations coming from people they trust
why is all this important? Well, it’s because Google and other search engines are starting to take in account engagement metrics such as shares through social channels when calculating page rankings
what kind of content can you share that might be most effective for your situation?
what should we do if someone is linking out with bad anchor text or sharing our posts without attribution?
How Do You Make Sure People Share Your Content?
Content: “k audit” – in this instance, checking the backlinks from other sources that point to our site and making sure they’re not linking out with bad anchor text (e.g., phrases like “click here”), which can lead search engines such as Google to penalize or lower your rankings for those terms; how we should do if someone is linking out with bad anchor text or sharing our posts without attribution
What Kind of Content Should We Share?
When we talk about what kind of content to share, it’s important to know what point in the customer lifecycle your target market falls into. When possible, start by understanding where they are in their “journey” from being uninterested and unaware (Unaware) through learning more about a product/service (Interested), evaluating different options against each other (Evaluating), picking who they will buy from (Purchasing), all the way up until after-purchase support that helps them get the most value out of their purchase decision:
Content: Evaluating – show what sets your product or service apart from the competition and why it’s a better choice.
Content: Purchasing – provide an experience that helps them feel confident in their decision-making process.
Post Purchase Support – help solve any questions they have about their purchase, set up reminders for when things need to happen (e.g., yearly checkups), and create content that encourages ongoing engagement with the brand so they get more value out of the products/services after purchase than ever before.”