In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business! The first step is to have a clear goal. What do you want people to do on the website? Do you want them to download an ebook or sign up for a newsletter? Whatever it is, make sure there are no distractions on the page so they can focus on completing their task. Once visitors complete their desired action, give them feedback by showing them what they accomplished and thanking them for visiting.
The next step is to have a clear call-to-action. A call-to-action should be on every page of the website and it should stand out from everything else on the site so that visitors can easily spot it. The best calls to action tell people what they will get by clicking, such as “subscribe for updates” or “try our service free for 30 days.” If you want your users to fill in their email address before downloading an ebook, then make sure there are no other form fields on the page so they don’t become distracted when trying to find their contact information!
Other things you can do include using professional photography with high quality images that show real customers using your product. And don’t forget to optimize your website for mobile – around 50% of internet users now go online on their smartphones and tablets, so you want to make sure that they will find the site easy to use on these devices too!
The final tip is not just about designing a great-looking website with lots of calls-to-action designed specifically for conversion rates; you also need to be ready if someone does actually click through. If there’s no way for them to input their contact information or purchase an item without leaving the page, then this could result in frustration and potential lost customers. Keep it simple by always having registration fields at the top right corner after every call-to-action button – many people are still wary about handing over their personal information on a website, and this will alleviate that fear.
Conversion Rate Optimization Strategies
WordPress Tutorials : full list of WordPress tutorials for designing your CRO strategy or an individual landing page can be found here. We hope they provide you with some inspiration!
The following steps will help you identify what on-site SEO factors could be causing the lower conversion rates on your website or blog.
Step One: Conduct a Conversion Audit
A good idea would be to conduct an audit of all on site optimization elements (both front and back end) for improving conversions. This might include reviewing Google Analytics data, conducting a SWOT analysis of the business and marketing objectives, reviewing customer personas and browsing patterns as well as other high level areas like usability testing with real users in context. We suggest using heuristic evaluation techniques to find UX design problems that may reduce conversions such as poor navigation structure, confusing labeling, error messages etc., before diving into technical debugging methods. That way we avoid wasting time on issues that are not really affecting the conversion rate.
Step Two: Strategize on Which Conversion Elements to Optimize
The most common conversion elements of a website or blog include: product page layout, site search engine optimization (SEO), calls-to-action and persuasive copywriting. So in this step we would want to strategize which one of these will have the biggest impact on conversions. For example, if your goal is to increase revenue per visitor then increasing sales through optimizing keyword usage in text content might be a better idea than designing new banners for advertisements with higher clickthrough rates because ROI on those ads may never come close to what you can make from selling products online at competitive prices. We suggest using customer personas to help determine the type of conversion you want to optimize.
The first thing is to identify what your goals are, which can be a little bit tricky because there’s usually more than one goal at once: To increase revenue or traffic, for example. Once you know that, then it becomes easier to work out how best to measure success and get a clear picture of where dollars should go in terms of budget allocation (e.g., SEO vs PPC). When coming up with ideas on ways we could potentially start increasing conversions on our website, we came up with this list: – On Page Optimization Elements & Strategies Off Page Optimization Elements & Strategies – Content Marketing Strategy Ideas by Topic – Testing Ideas
Recommended Resources: On Page Optimization Elements & Strategies: On page optimization is all about understanding what elements are required to achieve your goals. There are two basic types of on-page optimizations that you need for a website, technical and functional. Technical optimizations ensure that various aspects of the code behind everything from coding languages such as HTML and CSS down to images and document formatting etc., meet web standards or guidelines which leads to more space on a page being available for content (e.g., text). Functional on-page optimisation includes things like adding Schema markup, ensuring links have appropriate anchor text, providing alt tags on graphics where appropriate etc.